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Classic Animation Commercial
Boom Pam Gum
This series of ads portrays an unfortunate protagonist who chews gum with different flavors (spicy, omami, beans) and responds according to each flavor. This series was made as part of my Visual Communications studies at the Shenkar College.
Visual Language
Technical
I began with designing the protagonist. Then I decided on the different flavors and the protagonist’s response to each. I animated the videos using Adobe Animate with the help of a graphic drawing tablet.
Design elements
My goal was to create a light and humoristic atmosphere, hence the Inaccurate outline and saturated colors.
Flavor 1: Spicy
Flavor 2: Umami
Flavor 3: Beans
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