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Branding a Sushi-Making Kit Experience
Fisher offers an extreme and thrilling sushi-making experience for the daring and adventurous. The design was influenced by anime, manga, and mythical creatures from Japanese culture. This project was made as part of a branding course at Shenkar College.
About the Project
Design Elements
I inspired by modern and pop Japanese typography for the logo I created for the brand. The illustrations of the sea monsters were digitally drawn and their design was inspired by real sea creatures that can be found in Japanese fish markets and by Japanese mythology.
Color
I chose to use the color red as the dominant color in the brand's design, drawing from traditional Japanese art and It's flag. The color red also reinforces the brand's character, which demands courage and bravery from its customers.
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